Legal

Acceptable Use & AI Policy

Spark AI answers phone calls, records them and speaks to your customers on your behalf. That carries obligations. This page sets out what you must do, and what you must not.

Last updated: 16 July 2026

1. You control the agent, so you carry the duty

We provide the software; you decide who it calls, what it says and what it records. Where the law imposes a duty on the party making or recording a call, that duty is yours, not ours. If you deploy an agent into a client's account, you carry it for that client too.

2. Call recording and consent

Recording a phone call without proper consent is unlawful in many places, and the rules differ by jurisdiction rather than by convenience:

  • US one-party consent states — only one party to the call needs to consent.
  • US all-party (“two-party”) consent states — including California, Florida, Illinois, Pennsylvania, Washington and others — every party must consent before recording. A call that crosses state lines can pull you into the stricter rule.
  • UK / EU — recording requires a lawful basis under UK GDPR / GDPR, and callers must be informed.

You must configure your agent to announce recording at the start of the call wherever that is required, and you must keep that announcement in place. Do not disable it to improve conversion. By default the agent announces at the start of the call that it is an AI assistant and that the call may be recorded; you can adjust this wording, but you remain responsible for ensuring the announcement meets the law wherever you operate.

3. Telling callers they are speaking to an AI

A growing number of jurisdictions require disclosure that the caller is talking to a machine, and some (for example California's bot-disclosure law) require it explicitly in commercial contexts. Our marketing says most callers do not realise they are speaking to an AI — that is a statement about voice quality, not an invitation to conceal it.

You must not configure the agent to deny being an AI if a caller asks, and you must not impersonate a specific named human being.

4. Outbound calling and SMS

Outbound agents — including the Seasonal Campaign and Upsell agents — place calls and send messages to lists you supply. You are responsible for the legality of those lists.

  • You must have a lawful basis and, where required, prior express written consent to contact each number — the standard under the US TCPA for automated calls and texts, with substantial statutory damages per violation.
  • You must scrub against the National Do Not Call Registry and any internal opt-out list, and honour opt-outs immediately.
  • You must respect permitted calling hours in the recipient's local time.
  • You must not use the agent for cold outreach to numbers that never consented.

5. Regulated advice

Agents scoped to regulated sectors — for example the Financial Advisor agent — are for intake only: answering, qualifying and booking. They must not be configured to give regulated financial, legal, medical or insurance advice, or to recommend a product. Any such configuration is a breach of this policy.

6. Emergencies

The agents are not an emergency service and must never be presented as one. If you operate in a trade where callers may be in danger — gas leaks, flooding, electrical faults — you must configure an immediate route to a human and tell callers to hang up and call the emergency services where appropriate.

7. Prohibited uses

  • Anything unlawful, fraudulent, or intended to deceive the person on the call.
  • Voice cloning or impersonating a real, identifiable person without their written consent.
  • Harassment, threats, or repeated unwanted contact.
  • Collecting payment card details, passwords or government ID numbers over the agent.
  • Scraping, reverse engineering, or attempting to extract the underlying models or prompts.
  • Reselling raw access to the underlying AI models as a general-purpose API.
  • Circumventing usage limits, or sharing one account across unrelated businesses.

8. Enforcement

We may suspend or terminate access immediately, without refund, where we reasonably believe this policy has been breached — particularly where callers are at risk of harm or where we are exposed to regulatory action. We will tell you why, and where practical give you a chance to fix it first.

9. This is not legal advice

The summaries above are general and simplified. Consent, disclosure and outbound-calling rules change frequently and vary by country, state and industry. Take your own legal advice for the places you actually operate — do not rely on this page as a compliance assessment.